• Hello & Welcome!

    The Not for Profit Handbook is the comprehensive guide for anyone looking to start, scale or sustain a resilient project in our ever-changing world.

    Providing ideas, tips, tools and insights across a range of topics, the book draws on Donnie Maclurcan's experience in establishing, advising and consulting over 300 not-for-profit initiatives around the world.

    Written specifically for Australian and U.S. audiences, but with a good deal of applicability to social entrepreneurs worldwide, the Not-for-Profit Handbook is the must have book for anyone seeking to create a brighter future for us all.


    Due 2019, pre-purchase your copy here.



    Pre-order the Book


    Exploring how to start, scale and sustain resilient projects in an ever-changing world.






  • Chapters


    ♦ The Five Pillars of Resilience

    ♦ Mapping your ecosystem

    ♦ The Five Keys to a Good Idea

    ♦ Idea crystallization and branding

    ♦ The One-page Synopsis method

    ♦ The Five Steps to Lean Startup (including a Minimum Viable Product)

    ♦ Mapping your project's assets

    ♦ Establishing credibility

    ♦ Developing websites in three hours

    ♦ Networking with purpose

    ♦ Determining your match criteria

    ♦ Effective hiring and onboarding (including volunteers)

    ♦ Co-founding

    ♦ Setting up a supportive board

    ♦ Incorporating with the right legal structure

    ♦ Developing foundational documents

    ♦ Meeting regulatory requirements

    ♦ Insuring your organization


    ♦ Financing through creative means (including donations, grants, crowdfunding, loans, and securities)

    ♦ Developing an enterprise (including products, services, memberships, and investments)

    ♦ Pitching from the heart

    ♦ Harnessing the power of social media (Facebook, Google+, Twitter, LinkedIn, and Youtube)

    ♦ Designing for virality

    ♦ Establishing a CRM

    ♦ Engaging with the media

    ♦ Developing powerful websites

    ♦ Optimizing your sites for search engines

    ♦ Streamlining your operations (including emails, campaigns, newsletters, budgets, accounting, working in 'the cloud', scheduling, project management, document collaboration, and filing)

    ♦ Ensuring your wellbeing





    ♦ Celebrating success

    ♦ Honouring past staff, volunteers and supporters

    ♦ Caring for your team

    ♦ Conducting an organizational assessment

    ♦ Staying relevant by designing for high quality inputs from your clients, donors, partners, team and general supporters

    ♦ Reinvigorating your path

    ♦ Renewing your team and board

    ♦ Restructuring your organisation

    ♦ Relaunching your work

    ♦ Repowering your ecosystem

    ♦ Assessing risk

    ♦ Pre-empting audits

    ♦ Owning mistakes

    ♦ Seeking inter-personal harmony

    ♦ Disarming online threats

    ♦ Planning for succession

    ♦ Winding up your organisation

    ♦ Making your legacy accessible


  • Author

    Donnie Maclurcan


    Donnie Maclurcan is a passionate advocate for all things not-for-profit. Growing up in Australia, he moved to Ashland, Oregon, in 2013.


    Using an asset-based approach, Donnie has assisted over 400 projects and organizations to scale their impacts with extremely limited budgets.


    His experience draws on working as a social entrepreneur, having co-founded Project Australia, the Post Growth Institute, Free Money Day, the (en)Rich List, the Post Growth Alliance and the Cascades Hub.


    In addition to the Not-for-Profit Handbook, he is currently co-authoring How on Earth: Our Future is Not for Profit.


  • Subscribe

    Get updates on The Not-for-Profit Handbook's progress

  • Gratitude


    Special thanks to all those helped crowdfund this handbook!



    #CoCreateADL; Adrian Whitehead; Alice McGushin; Angie Muccillo; Annette Dockerty; Avis Mulhall; Beatriz Carrillo; Belinda Hand; Benjamin Ward; Brad Krauskopf; Brendan Rigby; Brent Masters; Bron Lawson; Caitlin Bell; Cathy Beaton; Cathy Netherwood; Catriona Wallace; Christina Jarron; Dane Murray; Daniel Connolly; Daniel Simons; Darren Sharp; David Gravina; David Perich; Dean Lombard; Deb Singerman; Doone Clifton; Ellen O'Connor; Francis Le; Gavin Heaton; Glenn Todd; Heather Smith; Helen Kaminski; Holy Fools Inc.; Inti Graphics; James Bradfield Moody; James Le; Jeremy Liyanage; Jeremy Nagel; Jessie Williams; Jim Fraser; Joanne Jakovich; John Gilmovich; Josh Wyndham Kidd; Julie Clark; Julie Dardel; Karen Corr; Karen Patterson; Kate Maclurcan; Kristy Walters; Leanne Lonergan; Lesley Harris; Louise McNeil; Luca Belgiorno-Nettis; Maggie Heil; Maria Pau; Mark Cunich; Melissa Neighbour; Michael Burnside; Michelle O'Brien; Mick Martin; Mikey Leung; Mish Sparks; Murali Maheswaran; Nam Giang; Nicholas Carney; Oliver Lovell; Pete Davies; Philip Hughes; Phyllis Le; Rachel Beaney; Ray Li; Rolf von Behrens; Rosemary Kirkby; Sam Winter; Sarah Lally; SEA Australia; Sharon Ede; Simon Waller; Sue Clark; Tanya Burke; Tessa Henwood Mitchell; Tim Scott; Tom Dawkins; Weh Yeoh; Will Donovan.